How a logo works
There were many thoughts and ideas flying around in our minds. Ali was the one to put them on paper and bring them to life. It took us a surprisingly short time to get our minds aligned and form a shared vision. We said living, living, living instead of working, working, working. So thats how habita was born out of the latin root habitus.
Our logo was the next step. The main principle before everything else is “to share”:
After that the idea is that “it multiplies and expands when we share”:
And finally, it converged with and into habita…